Daniel has over 15 years of financial services experience including eight years in Sales and Capital Markets roles at Barclays Investment Bank and four years as a Treasury & Capital Markets consultant at Deloitte. Daniel has also been a Chartered Financial Analyst (CFA) charter holder since 2004, holds a PhD in Marketing from KTH Royal Institute of Technology, and is continuing to study at Judge Business School. Daniel is a leading commentator in the media for issues relating to financial product mis-selling to businesses and has appeared on the BBC as well as being quoted in Reuters, City AM, The Yorkshire Post, The Herald Scotland and The Scotsman. He has also had work published in the Journal of Financial Services Marketing, Business Horizons and the British Food Journal.